Emma Spencer Living  – New Logo Design

The client was using a simple logo of text in a blue script that was designed some years ago and it was starting to look dated. The company had grown and they were looking for a new more classic design that would reflect some of the higher end properties that they owned and fit with the new website designs we were building.

The idea to use text and no icon came originally from classic brands like Hilton and Christian Dior where the name was the logo.

After a few layouts and changes in fonts we came up with the gold and black design that we feel represents a quality brand. We created both monogram and logo to accommodate multiple ways of using the branding.