How are Citations Important for Local SEO and what are they?
A citation is an online mention of your name, address and phone number, also known as a NAP. Citations occur in directories like Yelp, Social Media sites like Facebook and also on websites. Citations help people find your site locally and often can show your property on a map. If your citations are not all the same, or you have duplicate listings then the search engines can find that a problem and may not show your listing as they are not sure what information is correct.