What is PPC?
PPC or Paid Advertisement is an advertising strategy that directs traffic to your website when someone clicks on a link from your ad. Each click costs money and that can be from just a few cents for a not too popular keyword to a very high amount for the more competitive keywords. PPC is a great way for properties to compete with the OTA’s (online travel agents) by listing their properties alongside their ads in the search engines.
Key Features include:
- Keyword research, grouping & management.
- Budget set up & ad copy
- Bid Optimization: Once a week
- Negative keyword management
- Monthly Executive Summary Report.
Do I still need PPC if I rank well in Organic?
Will my Ad be at the Top of Google Pages all the time?
What Kind of Budget Do I Need?
We suggest you look at a budget of a minimum of $1,000 per month to get started in PPC advertising.
Note that we charge a set up fee that is dependent on your monthly budget. We maybe able to wave the set up fee if you already have PPC campaigns running and only minimal changes need to be made. There may also be additional charges for creation of display ads.
Set up fees start at $350 and monthly management fees for the account start at $500.