PPC ADVERTISING

What is PPC?

PPC or Paid Advertisement is an advertising strategy that directs traffic to your website when someone clicks on a link from your ad. Each click costs money and that can be from just a few cents for a not too popular keyword to a very high amount for the more competitive keywords. PPC is a great way for properties to compete with the OTA’s (online travel agents) by listing their properties alongside their ads in the search engines.